Unified Ground Brand & Identity

Unified Ground is a match-making service for green projects that utilizes technology to build bridges between community based organizations, local contractors, government entities, and project funders (such as corporations with ESG goals). Their vision is to help create a sustainable foundation for building and maintaining wealth in our communities through community agreements that benefit people who are already living in the neighborhood — promoting green careers, reducing avoidable healthcare costs due to local pollution, and reducing the financial burden of energy costs.

The Brief: Tell a compelling story about Unified Ground and the concept of this new work and it's potential local-to-global impact. Deliver a logo, brand identity materials, a one-sheet info page, a deck for pitching investors, and a deck representing the roadmap to decarbonization for three operating cities in the U.S.

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